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Safeguarding Brand Visibility on Social Networks
Facebook, Twitter and LinkedIn are all public companies, and as such, their primary objectives are to return profits to their shareholders, not drive visibility for the brands that have developed...
View ArticleEE Times Silicon 60: Hot Startups to Watch
Ranking Top 60 Startup Companies in Electronics Industry It has been more than 18 months since EE Times last produced a version of the Silicon 60. The global economic, entrepreneurial, and electronics...
View ArticleIT Budgets Up In 2015, Hiring Tepid
A survey shows organizations will spend more on IT next year, but IT pros don’t expect those extra dollars will translate into bigger IT departments. The good news is that IT pros expect their budgets...
View Article5 Best Practices For Content That Gets Results
How do you grab your prospects attention and maintain it from their first tentative inquiries all the way through their ultimate buying decision? Download the full presentation to learn how to develop...
View ArticleFuel Your Content Marketing Engine at Content Marketing World 2014 With UBM...
UBM Tech Create and PR Newswire are proud to be co-sponsors at Content Marketing World 2014: The one event in the world where you can find all the best and brightest content marketing rock stars,...
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30+ Killer Headline Hacks To Amp Up Emails, Tweets, Posts
Ah ha! So you opened my blog post, did ya? Was it the Buzz Feed-esque number at the beginning of the title? The catchy buzz words like “killer” and “hacks?” I read an interesting article on Buffer...
View ArticleShould Every Brand Be On Instagram?
I read an interesting article in Fast Company that made the bold statement: every brand should be on Instagram. My first reaction: yeah….right. ::Cue face-palm:: As a PR professional I’ve always...
View ArticleIT Budgets Struggle With Data Growth
Data is growing exponentially and IT managers are worried about budgeting for future storage. More sustainable solutions must come from the business lines. Technology executives overwhelmingly agree...
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Be Generous With Your Content
Technical marketing professionals, answer this question: Are you committed to content in your marketing? Is it core to your marketing strategy? Can you honestly say your company is generous with...
View ArticleCircular Marketing
Years ago, I tried to describe integrated marketing to a smart and savvy technology entrepreneur. He couldn’t understand what I was talking about. Integrated marketing? The idea that marketing should...
View ArticleNew Study Reveals CIOs Rely Heavily on Peer Insight and Advice When Making IT...
Also reveals while CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers...
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Snapchat As A B2B Marketing Tool
When thinking of new strategies to implement awareness growth for events, I decided that this social media outlet may be an interesting test. Snapchat utilizes geography-based filters that can be...
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